Want your site to show up on Google? This is the hard way so it’ll probably work.
1. Your inbound links
If you want to get a good, solid ranking with Google -- one that won't just disappear overnight -- you need to build a network of high quality inbound links pointing to your site.
By high quality I mean, from sites that have a Google PageRank of 4 or more. (You can check out a site's PageRank by downloading the Google Toolbar to your browser.)
The best ways to get these links are to:
Get your site listed with the 'Net's top directories, like Yahoo and DMOZ.org (the Open Directory Project)
List your site on industry-specific directories
Write content-rich articles and submit them to high PageRank article directories
Offer free content to high PageRank sites that target the same market as you (but offer different, complementary products)
Participate in forums that are popular with your target market and be sure to include a link to your site in your signature block
Make sure you acquire your inbound links gradually over time, so they look natural. As I mentioned in last week's newsletter, you can buy links, if you want -- just don't buy a whole bunch at once. Nothing screams "paid advertising" more than 100 links mysteriously pointing to your site overnight!
2. Your anchor tags
It's not just enough to have any old inbound link pointing to your site... do whatever you can to make sure the anchor tag has your top-performing keywords in it.
Google is looking for hyperlinks attached to actual phrases (as opposed to URLs). The idea is, hyperlinked phrases are more likely to lead to a useful reference site.
For example, if you have a dog training site, Google will pay more attention to a hyperlink that's attached to a phrase like, "best dog training tips" than a link that's attached to: www.doghouserules.com.
Make sure your anchor tags don't all use the exact same keyword phrase. They should include variations on a number of different keywords. That'll make them look more natural in the eyes of the search engines.
3. Your title tags
Did you know that your title tag is one of the most important tags on your site?
(You can see what your title tag is by looking at the very top of your browser when you're on your homepage. What information appears there? Does it include your top keyword phrases? It should!)
On top of that, your title tag is the text some search engines display in the listings that appear in the search results. So it needs to clearly communicate to your visitors exactly what they'll find when they arrive at your site. And the best way to do that is by including the keyword phrases they typed into the search engine.
Have patience . Search engine optimization isn't an overnight cure to your traffic woes. Sometimes it can take up to six months to see the results of your work. But I promise you, the results will be worth it!